Starting today, May 15, 2008, TiVo is bringing back Product Lifetime Service for new TiVo DVRs. The price will be $399 for the first DVR on an account, and $299 for each additional unit on the same account.
Previously, lifetime had been available for $399 for additional boxes on an already existing TiVo.com account. This change paves the way for new TiVo users, or TiVo users moving over from DirecTV TiVos to cable, to get lifetime service initially. We think this is a great move! Many of our customers have expressed animosity towards recurring monthly fees, so this gives them a away to avoid those fees. It also lowers the price for lifetime for existing, loyal TiVo customers.
In addition, for customers with a TiVo.com account, secondary boxes will now be eligible to get the Multi Service Discount (MSD) in the form of an annual prepay for $99. There were ways to get this deal previously, but it will now be more prominent on the TiVo website. There is no longer prepayment plan for MSD units except for lifetime at $299. If you figure the lifetime service over a three-year horizon, at $8.31/month we think this is a great deal. Then, after three years are up, you effectively have totally free service.
Finally, the two-year prepayment option is going away completely. This is largely cosmetic – for quite a while, TiVo has offered a discount on the three-year plan bringing it to the cost of the two-year plan, so likely no one ever chose the two-year deal.
One reply on “Lifetime TiVo Service is Really Back! And Other Pricing Updates”
I have been avoiding TiVo for some time because of the lifetime service drop and this is music to my ears! Now I have a reason to get TiVo and not switch and expensive DVR box. All I can say is… “What took you guys so darn long?!?”